

YES, Paul, this is exactly what I've been waiting for! I'm ready to take my online know-how and use it to help people offline in the "real" world.
There's no reason to waste anyone's time here so if...
- you do not know how to setup a simple webpage, or
- you have never used an autoresponder system such as Aweber...
...then this is NOT for you.
I will not be teaching you how to do any of those things. They are prerequisites for what follows. But if you CAN, then this letter is going to excite you...
I should know, I own 5 offline businesses and 5 online businesses. Anytime I get together with other local business owners they ask, "What are you doing nowadays?"
- I say, "Well, my internet businesses are rockin'!"
- They respond, "What do you do on the internet?"
As I fill them in there are are 2 immediate responses...
- Glazed confusion.
- Intense desire.
Those looks can be profit centers for you. Using the knowledge and skill you already possess you can come to their rescue!
Here's what makes this whole "offline" thing so crazy!
- You don't need to be a techno-nerd...
- You don't need to be an SEO guru...
- You don't need to own a colossal opt-in list...
- You don't need to have a massive advertising budget...
- You don't need to be a "killer copywriter"...
- You don't need to be a web-design prodigy or Leonardo Da Vinci graphic artist...
Put on your "common sense" cap for a minute...
- $2000 course to teach you about creating a "real" business on the internet.
- $2000 home study course that included 58 hours of video and an 800 page manual explaining internet marketing to you.
- $1397 social media coaching program to show you how to tap into the craze before it disappears.
Meanwhile...
You could have stepped out of your front door and made 2-5 times more than the prices of each of those courses - and with A LOT less effort.
Listen, let's hit it straight here.
I'm not being negative or critical. Each of those courses have great material. Solid information. Incredible marketing machines behind them. But for the "average" internet marketer it's too much to digest or too difficult to manage all the elements or it seems like they still remain behind the curve of the "gurus." So they just give up.
Yet, the very same skills that seem fruitless online can be a boom of income offline!
YES, Paul, this is exactly what I've been waiting for! I'm ready to take my online know-how and use it to help people offline in the "real" world.
The following are some simple direct marketing websites I put together for clients. And get this - none of them were built from scratch. Each used a template you can get from any of a hundred template shops online.
Also, I helped them with the the internet marketing side of business. This coaching intensive is not about being a web designer, but about using all your online skills to help business owners in all facets of their online marketing. Let me be clear - I am not saying you can make the same revenue as the examples below. It could be much lower or higher. These are simply my results...
Website and Private Company Blog with custom video tutorials on how to use it.
$10,000
Website "make-over." Client supplied ALL photos and content in a Word
document. It took a little over an hour of actually design time. $2,000
This was a complete regeneration from a previous site. Client supplied
all photos and content and added a sign-up box. ( Nothing new to you,
but brand new to them!) This site took about two hours of design time. $3,000
None of that business was difficult to gain. It basically fell in my lap. All business owners felt they got a great price (they did) and got the results they were looking for (which is why I was retained).
But, again, this is much more than a simple web-design business. To really knock it out of the park you have to separate yourself from the legions of typical web-jockeys lurking in the yellowed pages of your local phone book.
You see...
Online the ability to put a one page website together, or create a blog, or set up an autoresponder is common. Online you could step into a marketing forum, blindfold yourself, sling a dead rat and hit more than a thousand people with those skills.
Offline, you won't run into one in 10,000 who could even do one of those. And if you're talking about business owners, then the numbers move in your favor to the point of ridiculous. And if you take it one step further and combine marketing know-how, then you might as well be on an Island.
There are tons of businesses with sad little sites, but very, very few have a marketing based site. Which is precisely what you will be providing!
Every week for 4 weeks (30 days), you will take part in a detailed, action-oriented video training session where I will walk you through all the steps to developing and deploying your offline internet business. These sessions are all recorded so you can watch them on your schedule.
You can rewind and replay as much as you want. You won't miss a nugget.
Here's part of what we will cover over the 4 weeks...
Putting yourself in the right light for business owners is critical. They need to see you as a peer, not a sales person. Go in trying to sell something and you're dead.
- How to avoid being just another web-jockey.
- 5 Critical positioning factors that lower the potential client's barriers and gets him/her interested fast!
- Maximizing your skill set. You'll get a list of activities you are mostly likely already doing online - some of which you have never considered as a profit center. Combinations of this list will create your offers.
- The difference between being a sales person, marketer, business owner, expert, peer, authority, consultant, coach and internet geek - and what each means to your offline businesses.
- What you absolutely MUST avoid. People online do this all the time, but it will get your butt tossed out on the street if you try it offline.
- Deciding on your business structure and other legal issues you need to consider.
- Don't forget your business expenses. We'll cover these in week one. Most courses leave these out all together, but it's important to know upfront.
- Tapping into the Awareness-of-Need Principle and what it means to the fast action required to close a deal.
- Forging your value, mission and philosophy statements and how to use them as business magnets - sometimes without your knowing.
- The top 7 brick and mortar business struggles and how you can tap into them to grow your business and help the owner at the same time.
- Why you are perfectly safe being 100% open as you spill your brain right in front of the client. Plus how to know when to shut off the fountain and let them decide.
- The one thing that will set you apart from all the other people in your neighborhood wanting to do the same thing.
- Discover the business you are actually in. Once you "get" this, you'll be on your way to maximum positioning and income.
Just like on the internet you have to get "traffic." But there's a big difference offline. It's much easier to get the attention and "face" time for free. We'll be looking at...
- "The Letter." The exact letter I use that practically has business owners begging me to help them.
- The "Casual Conversion" Method. This is so ridiculously simple I am almost embarrassed to bring it up. This little method even got my barber on board in about 30 seconds.
- How to use seminars and other speaking events to
grow your business. You'll even get a copy of my
public speaking
ebook which I have sold thousands of online. Even if you aren't
a public speaker this will put you on the fast track.
AND you get a PowerPoint Presentation to use for any event you host or are invited to.
Bonus:
I'll even record the presentation so you will see and hear the way to do it. This is practically worth the entire cost of this course - or more.
What if you get just 2 deals out of a group of 20 you're presenting to? - How you can get in front of thousands of eyes for free and possibly get paid for it!
- How a simple survey can help you walk right in the door (but it has to be sent in the right way). You will get the actual survey I use.
- Six questions that immediately help the business owner see what his website could be doing and making him aware of how his current website is vastly under serving him.
- The #1 way to build your business naturally and almost magically. This is next to impossible online, but offline it's simple.
- 2 terrific promotion methods to pursue...if you have the guts!
- The top way to become a "name" and get clients to call you.
- You have got to take action this week. In fact, I want a report from you before the next session. I want to know who you contacted and what the response was. This is not a "sit on your butt" college class. Get to work!
Each project you create for an individual or business will be different and unique. This week we'll take all the components of offline business and put together some sample packages to pull from. We are not talking about getting a one time check. There are so many ways to grow a recurring income from business owners.
- "3 Tier" is the quickest and easiest package to put together and manage - plus it is the best for your clients.
- How to create a menu of options for the clients to pull from. I'll give you my checklist to put your name on if you want. It's a super quick way for the client to select what he wants his site to do for him.
- A 30 second test that will let the client select the level of service he wants. You won't be selling, he'll be deciding.
- The best way to take the pressure off the business owner and "lock-in" your future at the same time.
- How to price equitably for everyone involved. It's no fun if it turns unfair for anyone.
- Negotiation quick tips. These or not going to be manhandling techniques for negotiations, sorry. Just simple ways to find the best price.
- The top 10 most popular web elements business owners choose.
- This week you will also get 10 easy ideas your clients can use to immediately load their system with customers. The last thing you want is for the business owner to sit on the site without using it.
- How to create a recurring membership for your clients that lowers upfront costs and gives you income month after month.
- "Control Factors" and how they enable you to build long term success and rapport with your clients.
Week 3 looks like the end of the process right? Nope, there are so many ways to create more value for your clients and more profit for you. This week we'll look at additional income and...
- How to create a "customers club" that clients don't want to forfeit even if the internet dissolves and their website explodes. (This may be your greatest asset and I bet it's not even on your offline business "radar.")
- An add on service that will make clients look like a heroes to their customers.
- Making inventory of other skills and applications in your online tools box and how you can use them to help your clients and grow your business.
- Helping clients monetize their sites and how that can be extra income for you too. How to create a "Split the Profits" system that will mutually benefit both of you.
- By this week you should have already been out in the streets and have some questions that the entire group can grow from. Any questions turned in that are not of "confidential" nature will be shared with all. There are so many different scenarios that come up this will be like getting an First-Aid Emergency Kit for the Unexpected.
- Your success stories. Again by this week you should have some success, so we'll open up the email box and share the good stuff that's happening. When else have you been a part of online course that would dare share results on week 3? But that's how much I believe in this program.
- "Average Marketer Makeover." You're going to see how I took a struggling internet marketer who barely made a dime online and turned him into an income success.
- You'll also get a mini-model to follow. This will condense the course down to a natural formula for those who want to avoid complication and create a simple system to follow.
You don't want to have to create the letters, surveys and other materials do you? Just use mine. You can add to or take away from in anyway you'd like. They're yours to use personally in your business.
- A letter to use in your promotions.
- Sample newsletter that you can clone for your clients.
- A simple phone script to use to build your email and mailing list.
- PowerPoint presentation to use when you speak publicly to gain business.
- A survey to help clients quickly and easily determine if they need your help.
- My sheet of pre-customized packages that clients get to select from.
- Online competency inventory checklist so you can immediately see the wealth of experience and skill you can pull and profit from.
Before getting to the price I want to assure you of this...
There's bound to be a $2000 home study course or $5000 live seminar on the way. I'm sure
someone is planning a massive launch strategy even as you read this.
But there's no way they are going to be able to cover more than that we do
in the next four weeks.
Rest assured they
will be able to complicate and convolute it, but they will not be
presenting a clearer way to do this. Plus...
There's already been an "average" guy put through the training to prove it works!
Yep!
A perfectly "average" internet marketer who has struggled online and barely made a dime - in 3 years! - immediately broke through offline. He took the skills and knowledge he learned online and followed what I will be sharing with you over the next 4 weeks.
In fact, you're going to see his system in action in week 4. You'll hear from him in his own words about how his online challenges turned into offline success!
Here's What I Love The Most About This Program:
It is 100% ethical, non-manipulative and valuable to the clients you will be serving! You do not have to formally "sell" if you don't want to. You will literally be helping people who know the least about online marketing and who are often taken advantage of by the big web-design players in town.
This isn't beta-testing. I already know it works I use it all the time! AND my "apprentice" made it work for him immediately. But you are about to get a solid deal.
So how much? $5000, $10,000? How much to lead you through this system? How about something crazy like...
No, I'm not kidding.
Yes, there is a catch!
I want you to PUT IT TO THE TEST and then I want your "success" testimonial. Once the beta-pricing is over I will be offering this training for $497 and I want your words as the proof. So do we have a deal?
"Can I promise that you
can make it offline? Nope. There's no way. It's based on too many
unknowns. Only you can make the money. I guarantee that this system will
put the knowledge and process in your hands to make offline income using
your online skill set. Just so we're both clear, we're not rubbing any
magic lamp here. But if you were to ask me, "Can I make money faster
1) approaching people in my local area or 2) selling an ebook" I'd have to
choose number 1!
In case you need to drop... Take week one on me.
After the first session you will absolutely know if you have what it takes or not to do this. If you feel it's not want you want to do, or don't feel like your skill set matches the level you want to produce, then just ask for a refund. No problem. No questions asked.
Sign up right now - you won't regret it!
YES, Paul, this is exactly what I've been waiting for! I'm ready to take my online know-how and use it to help people offline in the "real" world.
I am looking forward to working with you as you grow your business!
Blessings!

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P.S. Think about the way most "web design" companies in your area are making a killing as they almost take advantage of people. They don't know about marketing at all. They basically put together a web-brochure for people. And then get paid thousands for it. You can be of much more service.
P.P.S. No, this does not mean you have to stop your online business building. Keep it growing. The level that you want to take this offline business to is up to you. You might decide to set up one direct marketing site a month for $2500 and let that be it. It's totally your call.